I created a conceptual travel brand aimed at inspiring audiences to take the road less traveled. The brand targets adventure-seekers looking for unique experiences in remote, less-explored destinations.

Through carefully selected imagery, I evoke a sense of mystery and intrigue to spark curiosity and a desire for exploration. The logo design incorporates a symbolic path, visually representing the journey ahead and the endless possibilities it offersreinforcing the brand’s core message through visual storytelling.